Prospects believe residents. Everything else is a pitch.

How do I know I’d actually like living there? A fifth follow-up email can’t answer that. A resident can. ResThreads lets prospects chat with the people who already live in your community, and turns fence-sitters into booked tours.

Pricing that shares the risk. Part of our fee is charged per signed lease, so we earn when you lease.

Live in a day · no PMS project · free migration from other resident-chat tools

thebowery-apts.com
Chat with our residents MR DK ST
MR Maya R. · 2 years here · 1BR
Works from homeDog owner4th floor
Relocating from Chicago next month and can’t tour in person. Nervous about signing sight unseen 😅
I did exactly that two years ago! Ask me anything the virtual tour doesn’t show. I have opinions about every floor plan 😄
Amazing. Which 1BRs get the morning light?
Tour booked 12 minutes later
Chats are private. Contact details stay on-platform.

Residents cover the gap your bot and your leasing team can’t.

Every property chat is becoming a bot. Prospects notice.

Experience, not a script

Residents answer from two years of living there, not a talking track. That authority ends a fence-sitter’s search, and no employee or bot can borrow it.

Works alongside your AI agent

Your AI covers pricing, availability, and tours. Residents cover “do you actually like living here.” Together they cover the funnel.

Many prospects won’t fill out your form. They’ll ask Maya.

Most prospects research you and leave without a trace. Asking a resident a question is a smaller step than booking a tour, and every chat starts with a sign-in. Curious visitors become named prospects in your pipeline, days before a form would catch them.

YOUR WEBSITE · TUESDAY

Visitor #4,821 · 6 page viewsleft
Visitor #4,822 · 2 min on floor plansleft
Visitor #4,823 · pricing pageleft
Jordan P. · asked Maya about 1BRsGuest card sent

Residents opt in. Prospects ask. You see the leases.

STEP 1

Residents become ambassadors

Your happiest residents build a short profile and earn a reward for every move-in their chats produce.

Maya R. · 2 yrs · 1BRActive
Devon K. · 3 yrs · 2BRActive
Sana T. · 1 yr · StudioInvited

STEP 2

Prospects chat before they tour

From your website, Google profile, or a listing link. AI guardrails keep every exchange fair-housing safe and on-platform.

“Does the gym get crowded?”Answered
“Any issues with packages?”Answered
Phone number exchangeBlocked

STEP 3

Every lease is attributed

Chat, tour, and signature are tracked end to end. Guest cards land in your leasing inbox automatically.

Jordan P. · chatted w/ MayaSigned
Alex M. · chatted w/ DevonToured
Priya S. · chattingActive

Residents speak freely. You hear the themes.

Residents won’t be candid if management reads their chats, and candor is what converts. So transcripts stay private. You get the intelligence instead.

  • Monthly digest of what prospects actually ask about
  • Recurring objections surfaced while they’re still fixable
  • Abuse, personal info, and solicitation moderated automatically
  • Every exchange screened for fair-housing compliance in real time

CONVERSATION THEMES · JUNE

Parking
31%
Noise
24%
Gym hours
18%
Pet policy
12%
Package room
9%

One extra lease pays for the year.

The math your VP will ask for.

$20k+typical lifetime rent value of one signed lease
$199/moper community, plus a small per-lease success fee
1 dayto launch: embed the widget, invite residents, done

Because part of our fee is per attributed lease, our incentive matches yours: signed leases, not seats or logins. Pilot pricing is available for the first communities in each portfolio.

The fine print, up front.

Does it integrate with Yardi / Entrata / RealPage / Knock?

Leads arrive as standard guest cards emailed to each community’s leasing inbox, which every major CRM already ingests. Launch takes a day, not an IT project. Direct API integrations are on the roadmap as we join each vendor’s partner program.

What if a resident says something negative?

Occasionally they will. That honesty is why prospects trust the channel enough to lease. We moderate abuse, personal info, and solicitation, never opinions. If a community has a real problem, you hear about it first through the themes digest, where it’s fixable intel rather than a public review.

Is this fair-housing compliant?

Every conversation is screened for steering and protected-class language in real time, and residents get a short fair-housing briefing before their first chat. That’s more oversight than informal “ask a current resident” interactions have ever had.

How is this different from our resident referral program?

A referral program pays residents to mine their own network. Worthwhile, but supply-limited: it only reaches people your residents happen to know. ResThreads points the same resident credibility at the traffic you already pay for, so it scales with your marketing instead of your residents’ contact lists. Most communities run both.

What’s in it for residents?

A reward for every move-in their conversations produce. You set the amount, and most communities mirror their existing referral bonus. Recognition matters too: residents who represent their community tend to re-commit to it.

Can management read the chats?

No. Residents are candid because the conversations are private. You receive anonymized themes and full lease attribution instead, which is the part you can act on.

We already use a resident-chat tool. Why switch?

Migration is free and takes a day. You get per-lease pricing, attribution your VP can audit, and AI insights included, from a team focused only on this product.

See it wearing your community’s branding.

Enter one community’s details and we’ll create an interactive preview now: your colors, logo, photos, and resident-chat experience. No call required.

We use your website only to pull its visible brand details. Your email lets us follow up with the live version.